In order to prepare for the ten hours of questioning on Capitol Hill concerning data proliferation and privacy concerns in social media, Zuckerberg was prepped by K Street public relations people to look professional and less robotic.
Alas, that effort was only partially effective. Zuckerbook lost his typical grey hoodie for a suit which helped. But his scripted replies seemed synthetic and akin to an android. So much so, wags wondered if Mark Zuckerberg ought to be called Mr. Data Accumulator, an estranged relation of Data from Star Trek The Next Generation.